About MAP | Objectives

To improve and develop the technical and general knowledge of persons engaged in the profession of marketing.

To promote the study of all branches of knowledge relevant to the profession of marketing.

To promote the growth of a cadre of professional marketing managers in Pakistan.

To provide to management a scientific approach towards marketing.

To provide facilities for the study of and inquiry and research into marketing problems.

To bring together persons interested in marketing by such means as conferences’ and meetings.

The Association enjoys patronage from the Government of Pakistan and is represented on the Advisory Council of the Ministry of Commerce.

To disseminate knowledge and keep in touch with its members, the Association publishes a quarterly journal named ‘Marketing Review.’