MAP President


Marketing Association of Pakistan

Recipient of Tamgha-e-Imtiaz, Syed Masood Hashmi is the Director and Chief Executive Officer of Orient Communications (Pvt) Limited, an affiliate company of McCann Worldgroup. He is the elder son of the late S.H. Hashmi, a pioneer of the advertising industry in Pakistan, a philanthropist and the recipient of Pride of Performance and Sitara-e-Imtiaz awards. Masood’s grandfather was a renowned religious scholar Maulana Syed Abdul Qudoos Hashmi.

Born on 27th December, 1962, he is a graduate in Commerce from the University of Karachi. His professional qualifications include diplomas in Advertising, Marketing and Public Relations from the City College of Management Studies London, London Chamber of Commerce and International Advertising Association. He has also attended the Leadership Development Programme at the prestigious Columbia University, Graduate School of Business, New York, besides attending numerous advertising congresses and McCann Erickson Workshops all over the world.

Masood Hashmi has over 29 years experience in advertising and public relations. He has contributed immensely to the field, holding prominent positions in major management, marketing and advertising associations. He has the distinction of being the youngest President of the Marketing Association of Pakistan (MAP), a position he held for 10 terms, and is also the recipient of the most coveted, Marketing Excellence Award. Previously Masood has managed Orient Advertising as Deputy Managing Director, and later as its Chief Executive. With him at the helm of affairs, Orient continued to grow from strength to strength. In addition to being the largest media buyer, both electronic and print, for 22 consecutive years, Orient won top quality and effectiveness awards. These include, among others, the coveted AME International Award in New York (1999), APNS Best Business Performance Awards for 22 consecutive years, Aurora Awards and several Pakistan Advertising Association Awards.

Masood is a much sought after speaker and is invited to lecture at various professional & business forums and educational institutions. He is an Executive Member of the Board of Kharadar General Hospital and also works for The Health Foundation of Pakistan. He is also a member of the Board of Governors of the Institute of Business Management, composed of four colleges including CBM.

He has held the position of the elected Head of the Arts Council of Pakistan, the country’s largest forum of performing and fine arts for 3 consecutive terms. He is the President of the Management Association of Pakistan. He has also held the position of President of the International Advertising Association (Pakistan Chapter) for 2 years.