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	<title>Marketing Association of Pakistan</title>
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		<title>Circular: AWARDS OF EXCELLENCE</title>
		<link>http://map.org.pk/2012/02/13/circular-awards-of-excellence/</link>
		<comments>http://map.org.pk/2012/02/13/circular-awards-of-excellence/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 12:25:05 +0000</pubDate>
		<dc:creator>chairman</dc:creator>
				<category><![CDATA[Annoumcement]]></category>
		<category><![CDATA[News & Events]]></category>

		<guid isPermaLink="false">http://map.org.pk/?p=879</guid>
		<description><![CDATA[All Members of Marketing Association of Pakistan &#160;  Subject: AWARDS OF EXCELLENCE &#160; Dear Member, Over several years the Marketing Association of Pakistan (MAP) has followed a tradition of conferring AWARDS OF EXCELLENCE on individuals of outstanding merit and calibre. &#8230; <br/><a class="more" href="http://map.org.pk/2012/02/13/circular-awards-of-excellence/">more <span class="meta-nav">&#8230;</span></a>]]></description>
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		<title>WHY CERTIFIED PROFESSIONAL MARKETER (CPM) IS IMPORTANT ?</title>
		<link>http://map.org.pk/2011/12/20/why-certified-professional-marketer-cpm-is-important/</link>
		<comments>http://map.org.pk/2011/12/20/why-certified-professional-marketer-cpm-is-important/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 04:57:01 +0000</pubDate>
		<dc:creator>chairman</dc:creator>
				<category><![CDATA[Annoumcement]]></category>
		<category><![CDATA[News & Events]]></category>

		<guid isPermaLink="false">http://map.org.pk/?p=857</guid>
		<description><![CDATA[These days we find several BBA’s and MBA’s with the majors in marketing and this trend will continue but. How can you be different from others? How can you be better? What have you done or can do to take &#8230; <br/><a class="more" href="http://map.org.pk/2011/12/20/why-certified-professional-marketer-cpm-is-important/">more <span class="meta-nav">&#8230;</span></a>]]></description>
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		<title>CPM (Asia) Qualifying Examination</title>
		<link>http://map.org.pk/2011/12/20/cpm-asia-qualifying-examination/</link>
		<comments>http://map.org.pk/2011/12/20/cpm-asia-qualifying-examination/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 04:48:18 +0000</pubDate>
		<dc:creator>chairman</dc:creator>
				<category><![CDATA[Annoumcement]]></category>
		<category><![CDATA[News & Events]]></category>

		<guid isPermaLink="false">http://map.org.pk/?p=851</guid>
		<description><![CDATA[The Marketing Association of Pakistan, in collaboration with the Asia Marketing Federation, has been successfully holding the Certified Professional Marketer(Asia) Qualifying Examination in Pakistan, every six months since September 2002. We are pleased to announce that registration for the APRIL 2012 &#8230; <br/><a class="more" href="http://map.org.pk/2011/12/20/cpm-asia-qualifying-examination/">more <span class="meta-nav">&#8230;</span></a>]]></description>
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		<title>PAKISTAN – Islands of Excellence Panel Discussion on Monday, November 21, 2011 at 04:00 pm at Karachi Marriott Hotel</title>
		<link>http://map.org.pk/2011/11/15/pakistan-%e2%80%93-islands-of-excellence-panel-discussion-on-monday-november-21-2011-at-0400-pm-at-karachi-marriott-hotel/</link>
		<comments>http://map.org.pk/2011/11/15/pakistan-%e2%80%93-islands-of-excellence-panel-discussion-on-monday-november-21-2011-at-0400-pm-at-karachi-marriott-hotel/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 06:21:22 +0000</pubDate>
		<dc:creator>chairman</dc:creator>
				<category><![CDATA[News & Events]]></category>

		<guid isPermaLink="false">http://map.org.pk/?p=846</guid>
		<description><![CDATA[SUBJECT:  The Future of Digital Marketing in Pakistan With the growth of digital marketing both globally &#38; locally. The Marketing Association of Pakistan has brought together key &#38; thought leaders in this field to share their experiences &#38; views on &#8230; <br/><a class="more" href="http://map.org.pk/2011/11/15/pakistan-%e2%80%93-islands-of-excellence-panel-discussion-on-monday-november-21-2011-at-0400-pm-at-karachi-marriott-hotel/">more <span class="meta-nav">&#8230;</span></a>]]></description>
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		<title>How to revitalize a dying brand?</title>
		<link>http://map.org.pk/2011/08/17/687/</link>
		<comments>http://map.org.pk/2011/08/17/687/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 10:50:32 +0000</pubDate>
		<dc:creator>Qashif Effendi</dc:creator>
				<category><![CDATA[BRAND-TRATEGY]]></category>
		<category><![CDATA[Marketing Review]]></category>
		<category><![CDATA[Latest Issue]]></category>
		<category><![CDATA[Q2-2011]]></category>

		<guid isPermaLink="false">http://map.org.pk/?p=687</guid>
		<description><![CDATA[It’s a question that plagues marketers and is usually a painful one to deal with. And yet, countless brands have at some point in their lifecycle been in a position where their existence has been threatened. &#160; &#160; &#160; &#160; &#8230; <br/><a class="more" href="http://map.org.pk/2011/08/17/687/">more <span class="meta-nav">&#8230;</span></a>]]></description>
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		<title>Marketing innovation in the beverage industry</title>
		<link>http://map.org.pk/2011/08/17/marketing-innovation-in-the-beverage-industry/</link>
		<comments>http://map.org.pk/2011/08/17/marketing-innovation-in-the-beverage-industry/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 10:50:32 +0000</pubDate>
		<dc:creator>Humaid Merchant and Jahanban Tahir </dc:creator>
				<category><![CDATA[CASE STUDY]]></category>
		<category><![CDATA[Marketing Review]]></category>
		<category><![CDATA[Latest Issue]]></category>
		<category><![CDATA[Q2-2011]]></category>

		<guid isPermaLink="false">http://map.org.pk/?p=680</guid>
		<description><![CDATA[&#160; There are perhaps few industries that have the same level of intense competition as the beverages and carbonated soft drinks industry. Who hasn’t heard of the Cola Wars? With a few large players in fierce competition on a global &#8230; <br/><a class="more" href="http://map.org.pk/2011/08/17/marketing-innovation-in-the-beverage-industry/">more <span class="meta-nav">&#8230;</span></a>]]></description>
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		<title>In search of the Holy Grail: The Big Idea</title>
		<link>http://map.org.pk/2011/08/17/in-search-of-the-holy-grail-the-big-idea/</link>
		<comments>http://map.org.pk/2011/08/17/in-search-of-the-holy-grail-the-big-idea/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 10:50:32 +0000</pubDate>
		<dc:creator>Omar Abedin</dc:creator>
				<category><![CDATA[Marketing Review]]></category>
		<category><![CDATA[SEEK & LEARN]]></category>
		<category><![CDATA[Q2-2011]]></category>

		<guid isPermaLink="false">http://map.org.pk/?p=678</guid>
		<description><![CDATA[Every brand is in search of a Big Idea that will propel it to the next level. Some have found it and are on their way. But few actually know how to go about building a process that generates big &#8230; <br/><a class="more" href="http://map.org.pk/2011/08/17/in-search-of-the-holy-grail-the-big-idea/">more <span class="meta-nav">&#8230;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What&#8217;s the Big Idea?</title>
		<link>http://map.org.pk/2011/08/17/718/</link>
		<comments>http://map.org.pk/2011/08/17/718/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 10:50:31 +0000</pubDate>
		<dc:creator>Zohare Ali Shariff</dc:creator>
				<category><![CDATA[Marketing Review]]></category>
		<category><![CDATA[Tongue-In-Cheek]]></category>
		<category><![CDATA[Latest Issue]]></category>
		<category><![CDATA[Q2-2011]]></category>

		<guid isPermaLink="false">http://map.org.pk/?p=718</guid>
		<description><![CDATA[I have a short story for you. Read it through and see if you can identify the key elements of The Big Idea at work in the story! It had been a long, tiring day and all he wanted as &#8230; <br/><a class="more" href="http://map.org.pk/2011/08/17/718/">more <span class="meta-nav">&#8230;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is your brand  Super?</title>
		<link>http://map.org.pk/2011/08/17/is-your-brand-super/</link>
		<comments>http://map.org.pk/2011/08/17/is-your-brand-super/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 10:50:31 +0000</pubDate>
		<dc:creator>Ross Wahid</dc:creator>
				<category><![CDATA[Marketing Review]]></category>
		<category><![CDATA[Value Addition]]></category>
		<category><![CDATA[Latest Issue]]></category>
		<category><![CDATA[Q2-2011]]></category>

		<guid isPermaLink="false">http://map.org.pk/?p=716</guid>
		<description><![CDATA[Superbrands – A Global Perspective Since 1994, Superbrands has taken the world of marketing by storm. Founded by advertising executive, Marcel Knobil, it began as a radio show in the UK, giving listeners an insight into significant brands which created &#8230; <br/><a class="more" href="http://map.org.pk/2011/08/17/is-your-brand-super/">more <span class="meta-nav">&#8230;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>MARCON 2011 &#8211; Leading In Crisis</title>
		<link>http://map.org.pk/2011/08/17/711/</link>
		<comments>http://map.org.pk/2011/08/17/711/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 10:50:31 +0000</pubDate>
		<dc:creator>Humaid Merchant</dc:creator>
				<category><![CDATA[MARCON Calling]]></category>
		<category><![CDATA[Marketing Review]]></category>
		<category><![CDATA[Latest Issue]]></category>
		<category><![CDATA[Q2-2011]]></category>

		<guid isPermaLink="false">http://map.org.pk/?p=711</guid>
		<description><![CDATA[Only if companies operating in Pakistan begin to increase the level of online marketing that they are currently undertaking, would there be sufficient grounds for Yahoo! to establish a local presence in Pakistan. A question on the state of Pakistan’s &#8230; <br/><a class="more" href="http://map.org.pk/2011/08/17/711/">more <span class="meta-nav">&#8230;</span></a>]]></description>
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