Which ocean are you in?

Posted on May 8, 2012 by chairman

If you are professionally a corporate person and have still not heard about the Blue Ocean Strategy, then you are seriously missing out! Google it, Wikipedia it, read up thoroughly. For this could really be life-changing, especially if you are …
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Tag-align

Posted on May 8, 2012 by chairman

So who do you think you are? An apprentice of marketing? Or an experienced practitioner? Or even an expert marketer? Or do you think you are actually a Guru of marketing? Let’s find out who you are! Marketing Review has …
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The Future of Customer Engagement: Part Two

Posted on May 8, 2012 by chairman

A couple of years ago, a bank in Nigeria, Guaranty Trust Bank (GTB), led with the thought that every head of department and middle manager should go to the counter once a week to feel and respond unswervingly to the …
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Staying fit to survive…

Posted on May 8, 2012 by chairman

Managing Editor’s Note: John Francis “Jack” Welch, Jr., an American chemical engineer, business executive, and author once said that an organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. While professional marketers are …
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Marketing Terms

Posted on May 8, 2012 by chairman

Did you know…? No we are not going to share the world’s strangest facts with you over here! Do you consider yourself as a marketing guru? Let’s see if you know what the following Marketing Terms mean…

MAP Lahore Chapter’s Journey of Success

Posted on May 7, 2012 by Khaliq ur Rehman

It is indeed a matter of immense pleasure that MAP Lahore is celebrating Silver Jubilee Year of its existence. Silver Jubilee is a great landmark for any organization but it is even more significant for organizations like MAP which operate …
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Can Brand Awareness Generate Measurable ROI?

Posted on May 7, 2012 by Jim Lenskold

Smart marketers know that building and maintaining brand awareness is an important part of marketing success. It’s not surprising that the question arising often is “how do I determine the value and ROI of brand awareness?” The reason it is …
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Digital Marketing in Creating an Effective Brand Identity

Posted on May 7, 2012 by chairman

The first thing that commonly comes to mind when one reads the words ‘digital marketing’ is: Facebook. Maybe twitter. Maybe mobile phones. But Facebook is definitely there in some corner of the mind. This is because for the Pakistani businesses, …
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CPM

Posted on May 7, 2012 by chairman

The Certified Professional Marketer (Asia) is the formal endorsement of professional status for professionals who have attained a competent level of academic and practical understanding of marketing in Asia. This professional marketing qualification is conferred by the Asia Marketing Federation …
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Sustainable Competitive Advantage – Do we have it?

Posted on May 7, 2012 by chairman

March 1, 2017, Karachi: Trade Commissions of India and Pakistan have come to an agreement to open free trade between both countries. In a bid to improve relations between the two countries and mutually benefit economies of India and Pakistan; …
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